Podcast Production Company Driving Engagement and Culture
We are a full-service podcast editing and production company enhancing employee engagement, company culture, and thought leadership for global brands.
Why Is Culture Important In The Workplace?
We all see the critical link between company culture and financial success. A strong culture builds an employee’s sense of belonging. It drives performance, focus, and accountability. It attracts and retains top talent. Conversely, a weak culture leads to a toxic workplace which quickly becomes contagious. Talent burns out and leaves, silence replaces innovation, and mediocrity becomes the norm.
Our expertise in podcast audio production is invaluable to improve internal and external communications. With more than 15 years of experience in designing, launching, and editing podcasts, we have honed our best practices to deliver high-quality audio content that motivates and inspires your employees.
Our podcast editing services are designed to set your company apart, to inform, educate and even entertain. Listen to our work, read testimonials, and contact us to start a conversation on how we can support your communication goals.
Top 10 Benefits Of Starting A Company Podcast
How to Choose the Right Podcast Production Company
A podcast production company plays a pivotal role in transforming your podcast concept into a polished, engaging, and professional audio experience. Choosing the ideal partner is not just about technical expertise; it's about finding a team that resonates with your vision, understands your audience, and brings your unique story to life.
What distinguishes "Shaping Culture" as a premier podcast agency is our unwavering commitment to authenticity and impact. Led by Edward R. Murrow Award winning journalist Ted Canova, we prioritize genuine storytelling that resonates with audiences on a profound level, fostering meaningful connections and driving positive change.
Our team of seasoned producers and editors possesses a deep understanding of how to craft compelling narratives that not only entertain but also inspire and educate. We go beyond mere content creation, striving to shape conversations and influence perspectives, ultimately leaving a lasting imprint on the cultural landscape.
Reading reviews and testimonials can provide valuable insights into our company’s performance and reputation, helping you choose a partner that you can trust. Read more on How To Choose The Right Podcast Production Company.
Why Employees Turn To Company Podcasts
Company podcasts offer several advantages for engaging workers. They provide convenient accessibility, allowing employees to listen at their own pace and schedule. Podcasts also offer a platform for authentic leadership communication, fostering trust, loyalty, and connection. Their engaging format captivates listeners, ensuring active participation and attention. With the flexibility to cover various topics and formats, podcasts cater to diverse employee interests and preferences. Ultimately, compelling podcast content positively influences morale, satisfaction, and retention, contributing to a vibrant company culture.
Podcast Listenership in the U.S.
How Podcasts Improve Productivity
Your employees strive to be productive, but they require a shift in communication methods. Constant interruptions from Zoom meetings, emails, chats, and texts disrupt their workflow. According to a University of California Irvine study, each interruption sets them back 23 minutes in refocusing.
Podcasting revolutionizes your internal communications. With a growing listenership among your workforce, podcasts offer unparalleled convenience during commutes, walks, or while running errands.
The outcome? A more productive, well-informed, and deeply committed workforce.
Why Company Podcasts Succeed: The Statistics Speak
The data backs the effectiveness of podcasting as a primary channel for both internal and external communications:
65% actively share and discuss what they learn from podcasts.
55% of podcast listeners engage to gain knowledge.
27% tune in for motivation and inspiration.
Podcast listenership is on the rise, increasing 6.83% year-over-year.
As a top-tier podcast editing agency, we specialize in sound editing for podcasts. Discover our comprehensive podcast creation services today.
Nine Ways Podcasts Align with Your Company’s Objectives
Convey “Humble Leadership”
Podcasts offer leaders a fresh avenue to engage authentically and compassionately with their teams. Through this platform, leaders can delve into intricate subjects, applaud achievements, and acknowledge employees' contributions. Additionally, it enables leaders to appear more approachable, sharing their vulnerabilities while reinforcing their vision. This concerted effort showcases a dedication to nurturing trust and fostering loyalty among employees.
Employee Engagement
Podcasts strengthen workplace camaraderie by serving as a virtual hub for insights into ongoing activities and showcasing individual contributions to the overall mission. They bridge the gap between on-site and remote employees, breaking down organizational barriers. This communal knowledge-sharing not only unifies teams with their objectives but also emphasizes pivotal "mission moments," fostering improved collaboration companywide.
Boost Sales Performance
Podcasts elevate your sales team's edge in the competitive landscape. Offering motivation, recognition, and invaluable sales strategies, they equip members with insights for their next sales interactions. Leveraging success narratives and detailed deal closures, podcasts align the team, foster camaraderie, enhance training for new reps, and ultimately mitigate turnover.
Recruit and Retain Employees
Podcasts offer a unique advantage for firms seeking to attract and retain top talent amidst the current scarcity. With 62% of companies deeming their onboarding processes ineffective, podcasts provide both employers and new hires with comprehensive information right from day one and beyond. Additionally, we've witnessed instances where candidates opt to join our clients' teams after engaging with the company's podcast.
Train Staff
Podcasts offer training and ongoing education for your staff, granting them flexibility in their learning process. Serving as a personalized coaching tool, podcasts strengthen the connection between employees and your organization's mission. Additionally, podcast listeners are known to retain information better, benefiting from the effectiveness of auditory memory.
Strengthen Middle Management
Podcasts are instrumental in cultivating and training middle managers, pivotal in translating leaders' vision into actionable strategies and shaping company culture. They foster the growth of future leaders, providing a dedicated platform for middle managers to enhance their managerial skills—from fostering trust and boosting productivity to effectively navigating interpersonal dynamics with employees.
Promote Work-Life Balance
Podcasts enable companies to showcase their commitment to employee well-being, particularly in an era of escalating burnout. Offering supportive guidance and actionable tips for a healthier, balanced lifestyle, podcasts advocate for employee welfare. Moreover, they foster a culture of kindness, collaboration, and mentorship within the company.
Company Values
Company podcasts engage employees with real stories that connect them to core values of your organization. By sharing leadership insights and team successes, podcasts that focus on values foster alignment, inspire pride, and deepen understanding across the organization.
Employee Resource Groups
Podcasts featuring ERGs contribute to a positive employee experience within a company. They educate all staff members about employee-led initiatives, such as volunteer opportunities, while also serving as a "virtual lounge" where employees can enjoy learning about and engaging with ERG groups of their preference.
