Podcast Production Portfolio
A Trusted Partner Across Industries
Shaping Culture partners with a diverse portfolio of clients to create custom podcast series that align with strategic communication goals. Whether internal or external in focus, each series is designed to amplify brand voice, build trust, and spark meaningful engagement.
Health Care
One of the nation's top academic medical centers had a vision: lead the charge in building a better Detroit. To bring it to life, they partnered with Shaping Culture to create a CEO-hosted thought-leadership podcast series that tackles big ideas and sparks the conversations that drive change.
When the pandemic put healthcare at the center of everything, Kaiser Permanente Northern California needed a voice equal to the moment. We created a thought-leadership podcast series hosted by their President which celebrated its frontline workers, and encouraged a work-life balance when it mattered most.
The world's first biotech company came to us with an ambitious question: could a podcast series bring their researchers closer together and move the needle on a cancer cure? We took on the challenge, creating an engaging series designed to turn internal knowledge into collective breakthroughs.
Complex material. A dispersed workforce. Aetna Medicare needed a podcast that could educate and energize their sales agents while strengthening culture company-wide. We delivered The Secret Agent, a fun, sharply produced educational series with a title and theme music memorable enough to match the mission
What sets this medical group apart isn't just their expertise; it's their commitment to patients that conventional medicine has left behind. We helped them channel that mission into a compelling podcast series, “Genius of Wellness” that elevated their thought leadership and gave a voice to the most misunderstood chronic illnesses in medicine.
This narrative style podcast series, produced in the tradition of NPR storytelling, brings together cancer survivors and the doctors who treated them, building drama, finding humor, and discovering hope, all while telling the human stories behind Texas Oncology's reputation as a leader in cancer care.
One podcast couldn't contain everything this leading healthcare advocacy organization had to say. They called on Shaping Culture to build something bigger - a full podcast network spanning breaking health news, chronic illness, innovative treatments, and the everyday pursuit of healthy living.
Automotive
Acura had a bold strategic vision. What they needed was a way to put it in the hands, and ears, of every dealership across the country. We created a podcast series that bridged headquarters and the sales floor, keeping teams informed, engaged, and ready for what's next.
Higher Ed
When the second-ranked college in the United States wanted to extend its dominance in entrepreneurial leadership, they didn't just need a podcast, they needed the right partner. They found one in Shaping Culture, tapping our expertise in podcasting and journalism to strategize and produce season two of their series.
Real Estate
Some stories are better heard than read. For this distinctive New England development, where 70% of the land is protected open space, we produced an audio series that puts prospective home buyers right in the heart of the community, letting the sounds, spirit, and soul of the place do the selling.
Employee-Owned ESOPs
At the 32nd largest employee-owned company in the United States, the difference isn't just structural, it's cultural. To tell that story, this national construction firm turned to Shaping Culture to create The Big Room podcast, named for the space where associates gather each day and built around the authentic pride and ownership that defines everything they do.
When everyone owns a share of the outcome, success means something different. This employee-owned company operating across 22 states, understood that connection and turned to us to create Podcast 71, a series that bridges the distance between sales reps, warehouse teams, and drivers, giving every employee-owner a clearer, deeper understanding of the challenges and triumphs that move the company forward.
Technology
Outdated government websites don't just frustrate citizens, they erode trust in the institutions meant to serve them. This national software company partnered with Shaping Culture to do something about it, launching a podcast series that showcases the innovative solutions transforming government digital experiences across the country, one seamless interaction at a time.
For a company with 85 years of history, staying relevant isn't just about innovation; it's about connection. This global leader partnered with Shaping Culture to produce an internal communications podcast that brings their legacy to life for employees, drawing a clear and compelling line between where the company has been and where it's going.
With plants in 45 countries and customers in more than 130, this global steel wire technology company operates at a scale that demands bold communication strategies. They partnered with Shaping Culture to bring podcasting into that mix — a dynamic new channel built for a workforce and customer base that spans the entire globe.
When the pandemic tested every organization's commitment to its people, Minerals Technologies rose to the moment. Their employee-focused podcast series, hosted by CEO Doug Dietrich, offered honest and compassionate leadership to employees worldwide, that put people first and built trust from the inside out.
News and Culture
In a country fractured by polarization, this independent nonprofit journalism organization was built to find the truth and tell it without agenda. When a deadly government crackdown on immigrants unfolded in Minnesota, they partnered with Shaping Culture to go beyond the headlines, embedding a reporter inside the story and producing Six Days Inside Minnesota, a powerful 14-part series that puts a human face on one of the most urgent moments in recent American history.
Two spouses of nationally known politicians. A leading women's leadership coach. And a famous guest in the hot seat every episode. When this dynamic trio was ready to bring their vision to life, they turned to Shaping Culture to make it happen. The result is Secrets of the Better Halves; candid, unfiltered conversations about love, life, and the very human challenges every couple faces.
A single lyric can stop you in your tracks, take you back to a moment, or change the way you see the world. When the creators of That One Lyric wanted to capture that power on tape, they turned to Shaping Culture to bring it to life. The result is a podcast that asks devoted Bruce Springsteen fans to name the line that shaped their lives and what pours out are raw, deeply personal conversations about regret, hope, and the dreams that never quite let go. Bruuuuce!
Telling a compelling story when your client is a major government contractor takes more than good intentions; it takes the right voices. This firm turned to Shaping Culture to find them, and the answer was hiding in plain sight: two retired pilots with decades of flight safety experience between them. Once the mics were on, the chemistry was undeniable; authentic, authoritative, and straight out of central casting.
Before food trucks were everywhere, two entrepreneurs saw what was coming, and built a festival empire across New England to prove it. When they were ready to share the stories behind the scene, they turned to Shaping Culture to create Truck Tales, a podcast that pulls back the window on the colorful characters, behind-the-scenes chaos, and pure joy that makes food truck culture unlike anything else in the culinary world.
Some podcasts inform. Ours inspires. Hosted by Shaping Culture's own Ted Canova, our podcast brings together remarkable leaders from across industries to share the ideas, insights, and practical wisdom that are shaping the future of business and culture.