About Our Team
Ted Canova
At the intersection of storytelling, strategy, and sound, Shaping Culture stands as a leader in podcast production, delivering deeply human, high-quality narratives that transform how organizations communicate, engage, and lead.
Founded by award-winning journalist and veteran podcaster Ted Canova, Shaping Culture has grown from a humble home recording setup into a full-service production company with global reach and cross-industry influence. What began as one man with a microphone has evolved into a team of seasoned producers, editors, and creative professionals dedicated to shaping the way organizations connect with their employees, customers, and the world.
Journalism at the Core: What Sets Shaping Culture Apart
What distinguishes Shaping Culture isn’t just its production quality or professional polish, it’s the journalistic backbone that informs every decision.
Ted brings to the table more than 25 years of experience as a newsroom leader and a podcast producer, editor, and host, and has received numerous accolades, including multiple Emmy Awards and the Edward R. Murrow Award, one of journalism’s most prestigious honors.
This journalistic ethos is infused into the company’s DNA, upholding high standards, ethical storytelling, and a commitment to creating content that informs, inspires, and endures.
Meet the Team: Award-Winning Storytellers, Editors, and Strategists
Behind the scenes, Shaping Culture is powered by a handpicked team of audio professionals, each bringing specialized expertise to every production. The team includes producers with backgrounds in journalism, radio, and longform storytelling and audio engineers and editors who obsess over sound quality and pacing.
The Shaping Culture Process: Hands-On Leadership at Every Step
Ted’s leadership ensures not only creative integrity but operational excellence, with every detail thoughtfully managed and aligned to your goals. Clients work directly with Ted as he leads:
Podcast Strategy Workshops
Onboarding and discovery sessions
Editorial calendar planning
Scripting and guest coordination
Host and guest coaching
Recording (remote or on-location)
Approval, feedback, and sign-off
Post-production supervision
Platform integration, marketing, and analytics review
Let’s Shape Culture, Together
If your organization is looking to elevate how it communicates, engages, and leads, Shaping Culture is ready to help you harness the power of podcasting. With a proven track record, industry versatility, and a deep commitment to quality storytelling, we’re more than producers, we’re partners in shaping the stories that define your culture.