Case Study: The Team Acura Podcast
Acura came to us with a few challenges:
How can it improve engagement between the home office and hundreds of Acura dealerships across the United States?
How can it motivate those sales teams to be more successful?
During onboarding, we listened, asked questions, and learned. Then we designed the Team Acura podcast, an innovative series that informed and entertained. Twice a month for three seasons, we profiled the people behind the brand, with conversations that armed sales teams with an insider’s look at innovations, strategies, and sales techniques for new models. Acura posted the episodes on its internal communications platform.
The results: 6,000 listeners per episode
The partnership:
“I cannot thank you enough for your training and mentorship. I learned so much from you and after three seasons, I think I hear all music/spoken words/audio books/recorded sounds differently now.”
“Thanks for your patience with us neophytes.”
“I learned a lot from you throughout this project.”
“Thank you for all your wonderful partnership. It was a pleasure working with you.”
