CASE STUDY- Babson College

Thought Leadership | Brand Amplification | Success Stories

OVERVIEW

When the number one-ranked undergraduate school for entrepreneurship wanted to extend its dominance, they didn't just need a podcast, they already had one. Now, they needed the right partner to elevate season two, and tapped our expertise in podcasting and journalism to strategize and produce it.

In each episode, listeners hear inspiring entrepreneurial leaders and innovators from the Babson community and beyond, shaping tomorrow’s world by addressing some of the world’s biggest challenges.

GOALS

  1. Increase listenership

  2. Increase subscribers, followers, and loyal listeners on podcast channels

  3. Spark social media engagement

  4. Increase time listened to each episode

  5. Build a library of episodes to be re-marketed throughout the year

RESULTS

  1. Increased overall listenership 33% from season 1 to season 2

  2. Increased YouTube viewership 39%

  3. Increased time listened per episode 33%

  4. Ranked #2 in Google search for Entrepreneurial Leadership Podcasts

RECOMMENDATION

Danielle Perry, AVP of Communications and Marketing at Babson College

“Ted has been an exceptional partner to Babson. He is an outstanding podcast producer and a trusted strategic advisor who has helped us tell more compelling stories, strengthen our brand, and think differently about our content. His insight, creativity, and genuine investment in our success have made him an invaluable extension of our team. I recommend Ted wholeheartedly!”

RECOMMENDATION

Kara Baskin, Podcast Host, Author, and Journalist at the Boston Globe

“Ted has been my producer over the past year on Babson's From Problems to Possibilities podcast, and he's exceptional: unflappable, technically precise, and fun to work with. As a host, I feel like I'm in the best possible hands with Ted, someone with impressive experience, yet a humble and easygoing demeanor. His ideas for podcast topics, his scripts, and his strategies for broadening the podcast's reach are always deeply researched while presented thoughtfully and collaboratively. Ted is marvelous!”