CASE STUDY- Henry Ford Health
Executive Thought Leadership | Brand Amplification | Case Study
OVERVIEW
Henry Ford Health didn't become one of the nation's premier academic medical centers by staying quiet. With 55,000 team members and a presence woven into the fabric of Detroit and the state of Michigan, Henry Ford Health is not just a healthcare institution, it is a civic cornerstone, an economic engine, and a beacon of possibility for the people and communities it serves.
At the center of that mission is President and CEO Bob Riney. A lifelong champion of accessible, equitable healthcare, Riney joined Henry Ford Health as a teenager and has spent his career driving toward a single, powerful conviction: that every person, regardless of zip code or circumstance, deserves access to quality, consistent care. His leadership is not corporate or distant. It is personal, passionate, and deeply human.
Jeff Adkins, Executive Communications Manager at Henry Ford Health
“Ted and the team at Shaping Culture have been instrumental to The BOBcast, a podcast we launched at Henry Ford Health that is hosted by our President & CEO, Bob Riney.
From initial concept to brand development, launch and staying on a regular cadence with impactful episodes and interesting guests, Ted & Shaping Culture have streamlined the process and helped us build a podcast that we're proud of and continuously ranks in the top 5-10% of podcast listenership across several industry benchmarks.
People often say that producing a podcast is more work than it seems like, and having experienced the process firsthand for several years now, I can say that is absolutely true. But as is the case with many things in life, it's much easier when you have the right team in place. I'm glad we moved forward with Ted & the Shaping Culture team for this project, because the outcome has been even better than expected. It's something we regularly receive positive feedback on from both our internal and external stakeholders.
If you're interested in potentially creating a high-quality podcast, this is an amazing team to work with. Highly recommend!”